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If you’re already working at your full capacity, ask yourself what adding one more thing on your plate would look like. If the person you’re creating the content for is not even there to see it, then what good does that do for your marketing? The more you get to know your audience niche, the easier and more efficient this process will become, because you will know exactly where they are showing up. I don’t have time to sit on something for six hours and listen in a room and hope that I get value.” I got a lot of responses along the lines of, “I don’t have time for that. The more people I asked within my own network, the more sure I became that Clubhouse was not my scene. My audience is made up of working women, many with full-time jobs and families to handle while building their business on the side. Or at least, no one who is going to actively engage with you or buy from you-which is what we’re all looking for, right?īack when Clubhouse first came on the scene, I was considering exploring the platform, up until I actually started engaging with my audience to see what they were saying about it.

So, before you go and download the next best social media app or tool, stop and first ask yourself these three primary questions:īefore you download the newest buzz-creating platform, conduct research to determine whether your audience is even on the darn thing! Otherwise, you’ll be expending all of that energy, planning and strategy for no one to see. Pivoting all the time, or implementing a new marketing strategy because of FOMO (and not an aligned business decision) is not best practice. What happens when you are dividing little bits of your energy across a bunch of different places? For me, it resulted in mediocre content, mediocre marketing strategies, and inevitably, mediocre business growth. If this feeling sounds familiar to you-perhaps you recently experienced what I described above when downloading Clubhouse or TikTok for the first time-allow me to help you skip the headache next time: Squirrel marketing is a big no-no.⁠

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Three social questions